You searched for: "*"

The results has been filter on Companies containing Shell Global.
ANA has found 10 results for you, in 199 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A marketer's view

As an integral part of Marketing Management, Marketing Research must certainly service the needs of the user, once these have been clearly defined. It would, in my view, be quite wrong, however, to let Market Research play a passive role in the...

Catalogue: Seminar 1976: International Market Research
Author: Alexander Christiaan Helfrich
Company: Shell Global
April 1, 1976
×

Citation

Helfrich, A. C. (1976a, April 01). A marketer's view. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-marketer-s-view